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Retailer Creates New Revenue Stream with Fiber-Based Wi-Fi Solution

A fashion retailer with multiple locations across the country faced challenges in enhancing its in-store customer experience and generating additional revenue. To address these issues, the company implemented a fiber-based Wi-Fi solution across its stores.

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Challenges

Prior to the Wi-Fi upgrade, the retailer encountered several issues:

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  • Limited in-store connectivity for customers

 

  • Inability to leverage technology for personalized marketing

 

  • Lack of data on customer behavior and preferences

 

  • Missed opportunities for additional revenue generation​

Fiber-Based Wi-Fi Solution

The retailer partnered with a leading telecommunications provider to implement a high-speed, fiber-based Wi-Fi network across all its stores. The solution included:

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  • Fiber-optic internet connectivity with speeds up to 100 Mbps

 

  • Enterprise-grade Wi-Fi access points throughout each store

 

  • Advanced analytics platform for customer behavior insights

 

  • Integration with the retailer's mobile app and loyalty program

Results

The implementation of the fiber-based Wi-Fi solution led to significant improvements and a new revenue stream:

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1. Enhanced Customer Experience: In-store Wi-Fi satisfaction scores increased by 85%.

 

2. Increased Foot Traffic: Store visits rose by 12% as customers were drawn to the improved connectivity.

 

3. Personalized Marketing: The retailer saw a 25% increase in promotional offer redemptions through targeted, location-based notifications.

 

4. New Revenue Stream: By partnering with local businesses to offer sponsored Wi-Fi access, the retailer generated an additional $50,000 in annual revenue.

 

5. Improved Operations: The fiber network enabled faster point-of-sale transactions and inventory management, reducing checkout times by 30%.

Bottomline

By implementing this fiber-based Wi-Fi solution, the retailer not only enhanced its in-store experience but also created a valuable new revenue stream. The investment in fiber technology positioned the company as an innovative leader in the retail space, driving both customer satisfaction and financial growth.​

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  • Rich customer data for better decision-making and personalized marketing

 

  • A platform for future technology integrations, such as augmented reality fitting rooms

 

  • Increased customer loyalty and repeat visits

 

  • A new, sustainable revenue stream from Wi-Fi sponsorships and partnerships

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Case Studies

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